Title
Consider and take action on a resolution authorizing a contract with Bay Area Houston Convention & Visitors Bureau to assist in advertising, marketing, and promotion of tourism and conventions for League City (Director of Communications and Media Relations)
Background:
Bay Area Houston Convention & Visitors Bureau (BAHCVB) is a non-profit destination marketing organization providing marketing and promotion of tourism and conventions for the following Bay Area Houston communities: Kemah, Nassau Bay and Seabrook. The City has been a partner with this organization since before 2003 - when the organization changed its name - until our last agreement expired in September 2019. The last agreement with BAHCVB was for the period of July 1, 2017 through September 30, 2019 at a cost of 15% of the City’s annual Hotel Occupancy Tax revenues.
FY2017 - 94,601.24 (obligations if we had been members for the full year)
FY2018 - 107,805.61 (Hurricane Harvey)
FY2019 - 96,297.10 (estimated)
On January 17, 2017, League City hired an Administrator to oversee the development of the City’s convention and visitor’s bureau. The Administrator identified five markets in which to focus League City’s tourism efforts.
1. Sports Tourism
2. Convention & Meetings
3. Weddings
4. Medical
5. Leisure
The City’s continued participation in the BAHCVB is an important piece in promoting. League City has a leisure market, in that we have activities related to shopping, small museums, restaurants, and birding, but not a major draw. When marketed with surrounding cities it allows us to add major attractions like Space Center Houston, Kemah Boardwalk, and Lone Star Flight Museum to our inventory of reasons to visit.
Prior to the signing the last contract in June of 2017, the BAHCVB underwent organizational changes and restrictions that included:
· BAHCVB Visitor Center moved from Seabroo...
Click here for full text