Title
Consider and take action on a resolution authorizing an Addendum to the City’s contract with Bay Area Houston Convention & Visitors Bureau (Director of Communications and Media Relations)
Background:
Approval of this item will authorize the acceptance of the BAHCVB contract amendment.
The organization is restructuring itself towards functioning as regional tourism marketing alliance. The Addendum changes the payments in the existing agreement for 2022 to a flat fee of $45,000 (Projected FY2021 total is $98,587). It also updates the agreement’s Scope of Service for efficient advertising, marketing, and promotion of tourism and conventions for League City.
Bay Area Houston Convention & Visitors Bureau (BAHCVB) is a non-profit destination marketing organization charged with marketing and promotion of tourism for the following Bay Area Houston communities: Kemah, Nassau Bay and Seabrook. In the current agreement, we have a structured hotel occupancy tax payment plan which allocates 15% of the city’s HOT collections each quarter for BAHCVB.
It goes without saying that the pandemic has dramatically affected the tourism market and the travel industry. For the past year and a half, we have continued to adapt and adjust while still carrying out effective regional tourism marketing efforts. As the board worked to streamline and focus resources, a new strategic plan was created which directed structural changes that focus on accomplishing specific marketing initiatives. As the result of our new Strategic Plan, the Scope of Services contained within our current partner agreement also required updating. The organization is restructuring itself to be more of a marketing alliance partnership with tiered programs.
In 2022, annual payments will shift to a flat $45,000 fee per year due no later than March 1 of each year. As cooperative campaigns are implemented, each partner may allocate additional advertising dollars for additional promotional placement and inc...
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