...Title
Consider and take action on a resolution authorizing a three-year contract with Bay Area Houston Convention and Visitors Bureau to assist in advertising, marketing and promotion of tourism and conventions for League City (Director of Communications)
Background:
Bay Area Houston Convention and Visitors Bureau (BAHCVB) is a regional organization providing marketing and promotion of tourism and conventions for the following Bay Area Houston communities: League City, Kemah, Nassau Bay and Seabrook. Potential benefits, as stated by the BAHCVB, include:
• Broader media exposure
• Enhanced marketing opportunities
• Co-op advertising program to subsidize advertisements
• Inclusion on BAHCVB guides/maps, print and digital visitor collateral, websites, social media, and visithouston.com
• Regional appeal and draw, link city hotels to area attractions
• Regional organizational memberships and travel industry associations
• BAHCVB personnel as extended marketing support staff
• Membership in Visit Houston & Beyond
Prior to this contract, City Council previously approved a contract with the BAHCVB for the period of July 1, 2013 to June 30, 2016 at a cost of 15% of the City’s annual Hotel Occupancy Tax revenues.
Staff conducted an internal review of the City’s approach to tourism, how the BAHCVB efforts impacted tourism to the City, and to ensure efforts and expenditures were in the best interest of League City residents. The review concluded that the City did not have a concerted effort and plan towards increasing tourism to the City. Events were driving expenditures and without a strategic vision in place, this would continue. It was also determined that the BAHCVB’s past efforts have had limited impact. The City was not seeing notable results in being marketed through a regional concept and ...
Click here for full text