Title
Consider and take action on a resolution authorizing a contract with Bay Area Houston Convention & Visitors Bureau to assist in advertising, marketing, and promotion of tourism and conventions for League City (Mayor Hallisey and Council Member Dugie)
Background
Bay Area Houston Convention & Visitors Bureau (BAHCVB) is a non-profit destination marketing organization providing marketing and promotion of tourism and conventions for the following Bay Area Houston communities: Kemah, Nassau Bay and Seabrook. The City has been a partner with this organization since before 2003 - when the organization changed its name - until our last agreement expired in June of 2016. The last agreement with BAHCVB was for the period of July 1, 2013 to June 30, 2016 at a cost of 15% of the City’s annual Hotel Occupancy Tax revenues (approximately $65,000).
In June 2016, HOT Board’s recommendation was to renew the BAHCVB contract along with the following motion: ‘The HOT Board supports the vision of League City creating its own CVB with a targeted strategic plan. We also support the regional approach with a reformatted and redirected BAHCVB with the consideration that any financial support to include goals with measurable results.
Staff presented an internal assessment of BAHCVB’s efforts, a proposal for the City’s approach to tourism, and the HOT Boards recommendation to City Council during a work session on June 27, 2016. City Council’s direction was to continue a three-year contract with BAHCVB, renewable each year, while the City worked to establish a tourism arm (CVB) under the city with the caveat that staff work with the BAHCVB to identify performance measures, a reporting mechanism to demonstrate value in the partnership, and a clause allowing the city to terminate the agreement for any or no cause with 30 days written notice after the first full year.
On January 17, 2017, League City hired an Administrator to oversee the development of the City’s convention and visit...
Click here for full text